
"Strategic alliances are increasingly common, as many organizations look towards various partnering arrangements. This book is a clear and comprehensive survey by two authors with extensive knowledge of alliances in Europe, Asia, and America. They present perspectives from economics, strategy, and organization theory and blend these with a range of practical examples."--BOOK JACKET. "This book will be ideal for business students and managers alike wishing to understand the challenges of managing alliances."--BOOK JACKET.
Page Count:
371
Publication Date:
1998-01-01
ISBN-10:
0198774850
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