Author Description

"All industries are changing dramatically. Innovation is now critical for survival. Incumbent leaders are bent on fighting back to retain their positions in the emerging marketplace - they are becoming innovative." "The Bright Stuff lays out the framework and action agenda for Internet-enabled innovation in your business. With this book you can create business models that exploit the true potential of the technologies available." "You will learn from detailed research carried out by INSEAD's eLab, looking at how traditional businesses were attacked by more innovative start-ups and how they have fought back. Detailed case studies of GM, Auto-by-Tel, Amazon.com, Barnes and Noble, Wal-Mart, Charles Schwab, E*Trade and Merrill Lynch give sound evidence of how you can take advantage of The Bright Stuff."--Jacket.