IP Client Strategies in Europe provides an authoritative, insiders perspective on protecting and maximizing intellectual property for todays European clients. Featuring partners from law firms across various countries in Europe, including England, Ireland, Scotland, France, Germany, Italy, Spain, and Austria, these experts guide the reader through the complexities of the different nations IP laws and analyze noteworthy legal decisions and developments. From trademarks and patents to keyword advertising and Web content, these top lawyers discuss the critical elements of an effective pan-European IP strategy and divulge proven advice for both enforcement and litigation. They also reveal how to adapt IP tactics for individual client needs, foster sound client relationships, and avoid the common mistakes that clients and lawyers make. Additionally, these authors assess the current state of harmonization, the impact of the global economic crisis, and how to strategically use IP law in the twenty-first century. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts on the keys to success within this dynamic field.