Social Goodness Presents An Original, Externalist Answer To The Question Of The Source Or Origin Of Social Role Normativity. Rather Than Ground Social Normativity In The Attitudes Of Persons, The Book Argues For An Externalism That Roots Social Role Normativity In The Social World Itself, In Its Positions, Institutions, And Larger Architecture. The Core Insight Of Externalism Is That The Function Or Structural Feature Of An Enterprise Or Activity Can Bring With It Normative Demands Quite Independently Of The Attitudes Of Those Who Engage With It. According To The Artisanal Model, Just As A Carpenter, A Ceramicist Or A Chef Is Responsive To And Evaluable Under A Set Of Artisanal Norms Or Techniques, So Too Is A Mother And Or An Academic Or A President. The Source Of Normativity Is The Technique/expertise, And These Are Independent Of The Preferences, Endorsements Or Recognitive Attitudes Of Individuals. The Artisanal Model For Social Role Normativity Has Resources To Explain Both The Stickiness Or Persistence Of Social Norms, And Our Ability To Criticize Existing Norms And To Engage In Normative Self-creation-to Create New Normative Selves. The Artisanal Model Also Has Resources To Capture And Express The Social Situatedness, Locality And Materiality Of Social Roles. The Relational Ontology Of Social Roles, Implicit In The Artisanal Model, Provides A Useful Frame To Consider Both Hierarchical And Oppressive Social Relations-- Provided By Publisher.