Author Description

Every day, without knowing it, investors make mistakes with their 401ks, IRAs, or stock portfolios that will cost them thousands of dollars in the future. Information overload from the news, magazines, books, and blogs is causing investors to either make the wrong choices or get paralyzed into doing nothing at all. For every article that tells you to buy, another tells you to sell. For every pundit that claims the stock market will crash, another claims the stock market will skyrocket. Who do you listen to? What should you do? The Six Principles will give you the tools you need to cut through the clutter and focus on what is important. By following these six common-sense guidelines, you will learn how to: *Understand the simple techniques used by successful wealth managers *Evaluate the risk of your investments and understand your own financial risk tolerance *Distinguish between a true investment opportunity and an investment scam *Make unbiased investment decisions and avoid falling for emotional ones *Increase the chances of reaching all of your financial goals *Have the peace of mind of knowing you are positioned correctly regardless of what the short-term market is doing Filled with easy-to-understand concepts and examples, The Six Principles teaches practical rules that every investor can follow, regardless of the investments they use. This is a must-read for anyone who is serious about investing. About the Author: Stanley C. Leong is a CERTIFIED FINANCIAL PLANNER, Chartered Financial Consultant(r), and Chartered Retirement Planning Counselor(SM) out of Roseville, California, where he helps individuals and families achieve their financial goals and dreams. He is also an accomplished speaker and has taught financial planning and investment seminars for employees at Hewlett-Packard Company and Intel Corporation. Prior to becoming a financial planner, Stanley worked as an engineer and holds a Masters of Engineering degree from Cornell University. For more informa