Author Description

This text is aimed at anyone owning or managing a small hospitality business whether it's a pub, restaurant, B&B, guesthouse, inn, cafe, hotel or take away. Designed as a practical, easy to follow guide, it helps the reader to attract more customers and to research new markets. "Market Your Business" recognises the day-to-day pressures in running any small business and the limits this places on your time. The guide therefore avoids complex theories and jargon. It steers the reader towards creating a marketing plan which will bring in real results. You can pick what is best for you, from hundreds of approaches that fellow hospitality businesses have used to develop their business.