Author Description

The main purpose of this book is to examine key aspects of market demand and supply, market structure, conduct and performance both in terms of relevance to the achievement of corporate success and the efficient use of economic resources to the benefit of society at large. A main emphasis throughout the book is to show how an understanding of microeconomics is relevant to modern decision-makers. In this way, importance is placed on application, using illustrative 'boxes' of microeconomic concepts in 'real world' business situations. Written in a clear, accessible way by two experienced teachers of economics and business studies, this book is an important addition to the Elements of Business series. Including questions at the end of each chapter and text examples throughout, this text will be ideal for both MBA and DMS students, as well as undergraduate management and business studies students.