When the results were analyzed with metrics for connectivity between participants in a social network, the metric "betweenness" (the frequency a participant is a mutual acquaintance between two or more participants in a social network) had the highest change in WTP among five social network metrics. Furthermore, participants who were assigned to not receive the local label but receive information about their peers' WTP for the food items as well as their peers' frequency of consumption for the food items had a significant increase in WTP for four of the five social network metrics, indicating that the combination of peer information may results in higher susceptibility among consumers and therefore consumers may be more influenced by information from their peers. In total, these results indicate that the inclusion of a local label did not change consumers WTP on average, whereas when the food items were described without the local label, consumers decreased their WTP across all three food items. The results also indicated that the amount of information given about peers' preferences and the relationship of the individuals in a social network can cause significant changes in WTP. These results can have direct implications about whether social networks are an effective tool in marketing food items.