Everybody is, in essence, a salesperson. People influence people; that's selling. Successful people, regardless of their profession, are winners only if they can sell themselves effectively. Norman Levine, a successful salesman and motivational speaker, shows readers how to establish win-win relationships, reach their full potential and attain their dreams. He helps readers identify and correct what holds them back and includes "action projects", exercises designed to help readers find solutions and create new opportunities.