'I'd Sooner Starve!' is the engagingly true story of one man's quest to escape his monotonous nine-to-five existence and open a charming delicatessen and restaurant in a delightful market town. With naked honesty and occasional breathtaking naïveté, it records his arduous journey and painful reappraisal that customers are always right. Amidst tales of bulimia, public menstruation and day-to-day abuse, this tragic story is an eye-opening account of what happens after you say "I quit!" A warning to some or entertainment to others, 'I'd Sooner Starve!' is a shockingly comical account of culinary highs, customer lows and one woman's fixation with thigh-warmed Stilton.