Author Description

Introduce your students to today's most important investment topics from a strong individual financial planner's perspective with Mayo's INVESTMENTS: AN INTRODUCTION, 10E. This edition provides an inviting, comprehensive approach to investments -- from the fundamentals students need to master for success on the CFP exam to more advanced topics. edition an ideal, understandable choice for business students as well as finance majors. Concepts build upon one another in this edition's updated Financial Advisor's Investment Case at the end of each chapter -- providing a strong overview of today's most pertinent investment opportunities and challenges. Throughout each chapter, this edition clearly emphasizes how students can apply what they're learning to make solid, real investment decisions. Students can even gain hands-on experience with the same financial analysis tool used on Wall Street with this edition's access to Thomson ONE-Business School Edition and corresponding problems in the text. This book's comprehensive support package includes the CengageNOW for Finance online course management system to save you time while reinforcing today's most important investment topics. Help your students fully understand today's most important investment topics from the individual financial planner's perspective with the rich array of teaching and learning resources found on this edition's interactive companion Website. You can easily download the instructor resources you need as you need them from the password-protected, instructor-only portion of the site. Your students can download Investment Analysis for Windows software or reinforce their understanding of key concepts with online tutorials, quizzes, and interactive games. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.