Author Description

Quite simply, this book will help you make more money, improve your customer relationships and save you a significant amount of time. Even better, it shows you how to do this using three ingredients you already have at your fingertips: *Your customer information *Your computer software *Your clever thinking Make Your Database Your Goldmine is a practical how-to guide packed with real-life examples. Written in plain language and featuring helpful and easy-to-follow screenshots, it: * *offers strategies to enhance your existing data collection and usage, *gives fabulous tips to save hours - even days - working with the information, *shows how to get exactly what you want and use it for marketing, customer service or reporting initiatives.