Author Description

Cover -- Battleground -- Copyright -- Contents -- Preface -- Acknowledgments -- 1. A New Look At Presidential Campaigns In The Modern Era -- 2. Strategy, Time, And Presidential Campaigning -- 3. Wholesale Campaigning (1952-1972) -- 4. Zero-sum Campaigning (1976-2000) -- 5. Micro-targeted Campaigning (2004-2020) -- 6. Tracking Electoral Strategy Over Time -- 7. Tracking The Allocation Of Resources Over Time -- 8. Putting It All Together: Resource Allocation And Vote Outcomes -- 9. The Past, The Present, And The Future Of Presidential Campaigns Appendix: Strategy Categorization, Candidate Appearances, And Ad Spending By State, 1952-2020 -- Notes -- References -- Index Daron R. Shaw, Scott L. Althaus, And Costas Panagopoulos. Includes Bibliographical References And Index. Electronic Reproduction. Ann Arbor, Mi Available Via World Wide Web.