Author Description

This book presents a multidimensional process for developing a manufacturing strategy for wine producers. This process can be applied to any national industry engaged in wine, goods or service production. The book will be of interest to managers, industry consultants and agriculture and business researchers. The process focuses on the competitive priorities (bases of competition) and key decision areas (business features over which the organisation has control) across the industry. The process commences with a review of prior research, followed by in-depth interviews, an industry expert workshop, a national level survey and follow-up interviews. It determined that 30 different groups existed in the Australian wine industry for whom the priorities and decision-making areas differed significantly. It also found that a larger number of decision areas (23) applied to the industry than were normally considered in the literature (7); suggesting that the decision-making process is not normally sufficiently broad in its consideration of decision areas. The book also presents several strategy decision-making process models incorporating the perspective of priorities and decision areas.