Author Description

The purpose of this report is to develop a proposal for Business Strategy Development for Nilörngruppen AB's operation for planned market expansion, in India. Key factors responsible for market expansion of Nilörn India have been analyzed. This includes identifying the strategic cornerstones for Nilörn India to grow its business from the India market perspective as strengthen market branding and design offer - by offering branding solution to small and medium sized EU retailers and brand owners possibly thinking of market expansion in Indian Retail market through outlets and stores - to target the growing & emerging Indian retailers and brand owners by helping them make a foray into the International market; increase international coverage of service and production network - through more joint ventures and mergers and building up its production and logistics services, increase and accelerate RIS business, near-term focus on existing markets - targeting more EU retailers and brand owners sourcing their products and finally achieving excellence in sales.