Leroy Robert Ripley Rose To Fame During The Great Depression, Transforming Himself Into An Entertainer Who Mesmerized The Nation With His Razzle-dazzle Blend Of Homespun Americana And Freakish Oddities. Over Three Decades, His Franchise Grew Into An Entertainment Empire. This Is The Story Of The Man Who Popularized The Iconic Phrase, And Proof Of Why We Still Can't Resist His Challenge To 'believe It, Or Not!'