Author Description

Description ABOUT THE BOOK New York Times bestselling author Jonah Lehrer has produced another bestseller—this time focusing on the creative mind. His book, Imagine: How Creativity Works, was released on March 18, 2012. According to MarketWatch.com, by April 8 it was number one on the NYT bestseller list, following in the footsteps of Lehrer’s prior books, How We Decide, and Proust Was a Neuroscientist. Creativity is an attribute often desired more in theory than in fact. In practice it is often marginalized and discouraged in the harsh environment of the real world. In a time when the need for productivity and ingenuity are vitally needed, understanding how to foster creativity with understanding and intelligent application is vital. Teachers, businessmen, economists, scientists, and politicians observing the challenges facing the world and its nations understand the desperate need for creative, innovative thinkers. Individuals, yearning to live satisfying, productive lives, long for ways to ignite their own creative abilities. Understanding of how human creativity functions and what supports creative ability has been a human goal for centuries. In our current time, modern research allows a better understanding than at any time in the past. Imagine offers insights into these discoveries, and hints as to how we can encourage creative growth, in small ways and large. Imagine covers the neurological, psychological, and environmental factors currently believed to promote successful creative production. The book focuses on three primary areas of creative endeavor. Artistic creativity: music, writing, and film, among others. Scientific creativity: mainly mathematics, physics, neuroscience. Economic creativity: business creativity which pursues breakthroughs in ways that can be marked, and which develops creative methods of marketing salable products and services.