Adapted from a series of 20 monthly columns which originally appeared in Highlights for Children, Inc.'s "Newsletter of Parenting," the material in this booklet explores: (1) ways in which television influences viewers; (2) what television teaches; and (3) some positive aspects of television. It also suggests activities for parents which will enable both parents and children to increase awareness of television usage and the effects of television. Introductory materials discuss the television lifestyle of families, effects of different television programs, and parents' role in limiting the television viewing of children. How television influences children is discussed in terms of the absence of reality from television programs; superheroes and superhero play; functions and consequences of television's audio track; television commercials; and the effect of television on children's development of self-discipline, slow deliberation, and interest in rewarding activities. What television teaches is discussed in terms of the learning of social values from television, ways television promotes behaviors hazardous to health, and stereotyping in television programing. Discussion of positive aspects of television focuses on ways television viewing can broaden horizons and offer opportunities to grow. Each subtopic in each section of the booklet is supplemented with suggested activities for parents which aim to increase their involvement in the use of television. (RH)