Author Description

The primary objective of this book is to acquaint the students with the essential elements of corporate communication. It deals with the key communication concepts covering the whole range of areas in organizational and managerial communication, and highlights the vital skills one needs to hone to effectively communicate in both business and non-business situations. An outgrowth of author's long experience of working as a communication analyst, the book offers a number of case examples, giving a real-world perspective. With its comprehensive coverage of all the relevant topics in communication, both oral and written, the book will be extremely useful to the young executives and managers, besides being an ideal text for postgraduate students of management courses. The primary objective of this book is to acquaint the students with the essential elements of corporate communication. It deals with the key communication concepts covering the whole range of areas in organizational and managerial communication, and highlights the vital skills one needs to hone to effectively communicate in both business and non-business situations. An outgrowth of author's long experience of working as a communication analyst, the book offers a number of case examples, giving a real-world perspective. With its comprehensive coverage of all the relevant topics in communication, both oral and written, the book will be extremely useful to the young executives and managers, besides being an ideal text for postgraduate students of management courses.