Author Description

If you are an entrepreneur who is launching a business book this may be the most important book you ever read, here's why.... WARNING: But first a warning, this book is not for everyone. This isn't one of those "game the system books" to become a Bestseller on Amazon. There are plenty of those available (ie: become a Bestseller by making a minimum amount of sales in a small niche category). When I first started, I used those gimmicks myself. The problem is, when you do that, you end up with what I call The Bestseller Hangover. You've sold a handful of books, and have the title Bestseller, but nothing else. The system in this book requires more work, but leaves you with lots of sales, credibility and a real platform to grow your business. With that said, let's jump right in... The Snowball Book Launch is about taking the long game approach to your book launch. This causes you to focus on all of the items that sell books (both pre-launch and post-launch). The idea is to divide your launch into thirds. The first third focuses on building everything that will make your life so much easier down the road: for example, things like author lists, keywords, your lead magnet, and your overall message (not just the message of your book, but of you and your business or future business). The second third focuses on the Pre-Order period, and maximizing sales before your book releases. You absolutely must take advantage of this crucial tool Amazon. Far too few authors really know how to use this or maximize it The last third is the book release and what to do after it. You don't want 50 sales and a Bestseller Banner. You want 1000s of sales, a stream of clients and a platform. It is called a "Snowball Book Launch", because you are constantly building momentum (and sales) toward your launch date and beyond. It is actually an easier, less-stressful launch.