Author Description

Students save money by purchasing this bundle which includes Hoyer/MacInnis/Pieters Consumer Behavior, 7th Edition, and access to LMS Integrated MindTap resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content. The online product included the MindTap e-reader as well as self-assessments, additional readings, cases, and chapter quizzes.