Author Description

Product Description Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics. About the Author Andrew Gillespie Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford