Author Description

Rowan speaks eloquently in this work to the value of "hunches, instinct, and gut feelings" as management tools. The text is filled with examples from well-known CEOs, including H. Ross Perot, Mary Kay Ash, David Packard, and Dr. Jonas Salk as well as references to the research done on right-versus left-brain information processing, and the still mostly unexplained powers of the brain itself. Perhaps the work's most important contribution is a clear statement that intuition is not only okay, but necessary, for good management. Good decisions are based on much more than just numbers from a printout.