Author Description

This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The real world focus of this learning package helps students develop the skills necessary to meet these challenges by immersing them in authentic decision-making experiences. Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit MyMarketingLab or you can purchase a package of the physical text and MyMarketingLab by searching for ISBN 10: 0132913178 / ISBN 13: 9780132913171.