Top business auditorium: 4 key marketing courses The structure of the book is divided into: "simple and concise to speak to speak! Say" these "key, not afraid of customers do not pay! "The company's turnover rate is high, all in the boss's actions, this six done, the staff willing to do cattle and horses...", "the leaders should be avoided, not mention the seven "!", "Zhuge Liang and Liu Bei secret, seen people are lost in thought," the four major parts. The author uses a large number of charts and examples to vividly explain the four key marketing courses can not learn, the use of interesting cases will be combined with the concept of practice, encourage readers to use marketing management knowledge. Content is easy to understand, simple and powerful pen, marketing management is an indispensable entry book.