Author Description

Foreign trade of China is at a critical point of structural adjustment and continuous transformation between new and old driving forces. The implementation of policies related to the stable growth and structural adjustment of the foreign trade has accelerated the transformation and upgrading of import and export enterprises. In the new form, new models of successful transformation of small and medium-sized enterprises emerge. This book returns to cross-border e-commerce itself. By mining success stories of foreign traders and creating their benchmarks, it can influence and help more foreign traders with a benchmarking effect. This book will combine the latest strategy and layout of eWTP and Alibaba in the global market, supplemented by data and cases, to reveal the new trend of World Trade and the role of Chinese suppliers inside. It aims to help more small and medium-sized enterprises in China to find the direction for further development and sell goods to the world.