Author Description

Product Description Improve student learning, writing, and critical thinking skills with Aplia and Write Experience! Aplia makes it easy for instructors to assign frequent online homework assignments, using problem sets authored by content experts and questions taken directly from the supporting text. It then provides students with immediate, detailed feedback to help them learn as they work through the questions. Aplia also features interactive tutorials to fully engage students in learning course concepts and correct any deficiencies in applying prerequisite skills, including grammar and mechanic skills. Automatic grading and powerful assessment tools give instructors real-time reporting of student progress, participation, and performance. Its easy-to-use course management features allows instructors the flexibility to administer course announcements and materials online. Write Experience is a technology product that allows you to assess students' written communication skills without adding to your workload. This product utilizes artificial intelligence to not only score student writing instantly and accurately, but also to provide students with detailed revision goals and feedback on their writing to help them improve. Write Experience is the first product designed and created specifically for the higher education market through an exclusive agreement with McCann Associates, and powered by e-Write IntelliMetric Within. Visit www.aplia.com and www.cengage.com/writeexperience to learn more. About the Author A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce