List of Illustrations -- Acknowledgments -- Introduction -- Beyond the Commercial: Corporate Patronage Reconsidered -- Monica E. Jovanovich and Melissa Renn -- Part I: Rethinking Corporate Patronage -- Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's 'Rockefeller Mural' Then and Now -- Mary K. Coffey -- Chapter 2: Maxfield Parrish's Creative Machinery for Transportation -- Jennifer A. Greenhill -- Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate, Commercial, and Documentary Photography -- Mark Durden -- Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham Flexner, and the Architecture of American Medical Schools in the Early Twentieth Century -- Katherine L. Carroll -- Part II: From Tastemaking to Marketing: Corporate Patronage Networks -- Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital and the Origins of the National Gallery of Art -- Seth Feman -- Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928 Exposition of Modern Art and Design -- Elizabeth McGoey -- Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of Modern Design in the United States, 1930s-1950s -- Margaret Maile Petty -- Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals (1938-1940) -- Elizabeth B. Heuer -- Part III: Corporate Commissions as Branding and Public Relations -- Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate Patronage in the Carnegie Library Phenomenon -- Douglas Klahr -- Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953-1991 -- Adam Arenson -- Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of Sculpture -- Alex J. Taylor -- Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley, and the Shift in Corporate Patronage in the Twenty-First Century -- Daniel Haxall -- Bibliography -- List