Author Description

This combination title is the ideal learning solutions for accounting courses covering both financial and managerial accounting. The fourth edition of Financial Accounting: The Impact on Decision Makers holds true to the original vision of teaching accounting from both the preparer and user perspective, but with an expanded focus on showing students a Roadmap to Success. To lead students to a full understanding of the impact of financial statements on business decision-making, the authors use the financial statements from Winnebago Industries throughout. Relying on the text's trademark innovative pedagogy, instructors can prepare business majors and accounting majors alike for future business success. Managerial Accounting, 2e features a four-step decision-making model throughout, this text is unique in its first-person exploratory approach. It conveys a true management perspective-offering coverage of contemporary topics such as ABM, the value chain, and balanced scorecard evaluation techniques. Jackson is also the first managerial text to incorporate coverage of knowledge management (Chapter 13)--highlighting the latest developments for improved managerial decision making.