Strategic Marketing Management Planning, Implementation & Control : Tutor Resource Pack
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Author Description
This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers and key terms.
Page Count:
402
Publication Date:
1995-01-01
ISBN-10:
0750622806
ISBN-13:
9780750622806
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