Author Description

Overhearing the unusual order of "One karak rava masala dosa with some tomato ketchup" at Delhi airport takes Rishi back to his college days, reminding him of his eccentric classmate Guru. Not to his surprise, it is indeed Guru placing the order. Two college friends, both seasoned sales professionals-one a sales head of a company and the other working for a consulting firm-share their rich experiences, enriching each other and the readers with their insights on selling. Through each chapter, they uncover the nuances of sales, drawing valuable lessons from a variety of sellers, from a balloon vendor to an industrial sales executive. They observe that sales masters are everywhere, from bylanes to boardrooms, imparting priceless teachings. Each chapter takes you through the steps of sales in a story format. The book is designed for easy reading, allowing readers to start from any chapter. It is filled with anecdotes, illustrations, and caricatures, making the reading experience more engaging and interesting. We hope you enjoy this book on sales. Do write to us with your comments and suggestions.