Author Description

People Are Social Animals And Change Is A Social Process. To Understand This Social Process And Explain The Thoughts, Feelings And Behaviours Of Individuals, Knowledge Of How People Are Influenced By The Presence Of Others Is Crucial. In This Regard, Bias, Is A Concept With A Lot Of Potential. Cognitive And Social Biases, By Influencing Human Thinking, Feelings, And Behaviour, Provide Insights And Knowledge That Are Helpful, If Not Essential For The Field Of Organisational Behaviour And Change Management. The Statements Stated Above May Seem Obvious And Self-evident, But Practice As Well As Science, Show That It Is Not. Organizational Behaviour And Change Management: The Impact Of Cognitive And Social Bias Aims At Unleashing The Potential Of Cognitive And Social Biases To Develop A More Effective Change Management Theory And Practice. To Do So Thousands Of Scientific Articles Were Analysed And Assessed. The Most Prominent Biases Are Structured By Using A Practical And Comprehensible Framework Based On Five Core Social Motives (belonging, Understanding, Controlling, Trusting And Self-enhancing). With Its Evidence-based, Systematic And Integrative Approach, This Book Provides Scientists And Practitioners In The Field Of Organisational Behaviour And Change Management With The Best Available Evidence, Linking Biases To Organisational Behaviour And Change And Thereby Further Enriching The Field Of Change Management-- Provided By Publisher.