Author Description

This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult when digital marketing decisions are made by opinion, not data. By gut feel, not what your customers are telling you. How do you handle this when you're facing down the HiPPO - the Highest Paid Person's Opinion? This textbook SHOOT THE HIPPO: How to be a killer Digital Marketing Manager is the practical, to-the-point guide that can empower you to lead change in your organisation. It settles the noise around digital so you can focus on the things that are really important. It will give you the clarity you need to do the best work of your career and make your business more money online. It helps you understand your organisation's environment and influence its culture and processes. It gives you the insights and confidence to achieve buy-in from your whole organisation, and to shoot the HiPPO. From the hearts and minds of Footprint Digital Directors Tom Bowden and Tom Jepson who have worked with brands such as Sony, Motorola, Huawei, Legal and General, Safestore, Itsu, Cartoon Network, and many many more, this insightful, approachable, helpful, and human book reveals all of the secrets of a successful digital marketing agency.