Author Description

Title: How to conduct the business researchAuthor: Umi Narimawati Contributor: Jonathan SarwonoThis book is about how to conduct a business research addressed to undergraduate students. It starts from the basic concepts up, steps to conduct a business research, some examples of statistical analysis procedures. The contents of the book inlcudes:BASICS: Definition, Characteristics of Business Research, Issues in Business Research, Things Relating to a Business Research Method, Challenges in Business Research, The Role of Business Research in Decision MakingLITERATURE STUDY: Identifying Theoretical Review, Types of Theoretical Review, Effective Search of Related Theory, Information Validity AssessmentROLE OF BUSINESS RESEARCH IN DECISION MAKING: Decision-making Structure, The Role of Business Research on Decision MakingSCIENTIFIC INQUIRY METHODS: Some Methods of Finding the Truth, Scientific Fundamentals Related to Business Research, Basic ConceptsPROBLEM FORMULATION: Process in Business Research, How to Distinguish Problem Management Decisions with Business Research Problems, The Role of Term of ReferencesHOW TO MAKE A PROPOSAL: Definition of a Business Research Proposal, Types of Business Proposals, Systematization of Business Proposal, Proposal ExampleDETERMINING THE APPROACH: Developing Correct Approaches to Problems, Determining the Convenient Theory, How to Construct Research Models, Creating Research Questions, Conducting Hypothesis Development, Identifying Characteristics Affecting the Research DesignDESIGNS OF BUSINESS RESEARCH: Exploratory Designs, Descriptive Designs, Experimental DesignsDATA COLLECTION INSTRUMENTS: Questionnaire Design Process, Question Models, Answer Models, Characteristics of a Standard Questionnaire, Electronic Questionnaire for Online ResearchA VARIABLE RELATIONSHIP MODEL: Paradigm of a Variable Relationship Model, Types of VariablesHOW TO DETERMINE THE RESEARCH OBJECT: Sampling Method, Sample Size Consideration, How to Determine Sample