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Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched titles In This Mixed How Incentives Really Work [Hardcover] The Tipping Point Mixed How Incentives Really Work [Hardcover], The Tipping Point 2 Books Collection Mixed How Incentives Really Work [Hardcover]: An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world “Getting [an] incentives balance right can be complicated. But Gneezy hopes his book provides insights that help people feel prepared to take on the concept and design better incentives.”—Financial Times “If you think you understand how incentives work, think again. A pioneering behavioral economist reveals how we can create reward systems that minimize unintended consequences and maximize happiness, health, wealth, and success.”—Adam Grant, Granted (blog) The Tipping The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.