Author Description

Longman Modular Texts in Business & Economics is a brand new series of textbooks tailored to the needs of hard-pressed students and lecturers. Each book provides a lively and accessible, yet authoritative, introduction to the core disciplines of modern business and management degrees. This book provides an introduction to Business Economics. It emphasises the businesss applications of economic theory but at the same time does not sacrifice rigour. It is written in an extremely accessible style, and takes particular care to explain concepts such as the theory of the firm, production, and game theory.