Author Description

With rise of digital innovations, sustainable service marketing is rapidly evolving, and these transformative developments are integral for virtual currencies. Digital assets, including cryptocurrencies and token-based systems, are increasingly being used to promote environmentally and socially responsible consumption behaviors. By aligning marketing strategies with sustainability goals, businesses can leverage virtual currencies to incentivize green choices, enhance customer engagement, and create transparent, decentralized value exchanges. Exploring how virtual currencies are reshaping sustainable service marketing offers both opportunities and challenges in fostering long-term value for consumers, businesses, and the planet. Sustainable Service Marketing with Virtual Currencies explores the nexus between sustainability, virtual currency, and service marketing. It examines digital currencies such as crypto and blockchain tokens and explores how they can be leveraged into greener business practices. Covering topics such as sustainability, finance, and digital currency, this book is an excellent resource for researchers, academicians, business professionals, managers, business leaders, policymakers, and more.