Analyzing business models in today's financialized world requires an understanding of strategic management, finance and accounting which can be demanding. This book helps students and managers to think differently about a firm's value proposition in terms of value created and value captured for investors. Business Model Analysis begins by locating business strategy within the framework of a business model. The business model is constructed using an accounting framework to reveal how a firm's value proposition is the product of value creation, capture and financial transformation. The authors move on to consider how the transforming financial trajectory, operating ratios and relative financial performance impact on strategy. The book offers cases from a wide range of companies to illustrate key ideas and readers will benefit from the unique software tool-kit, which reveals relative corporate financial performance and the impact of stakeholders on performance in terms of their often contradictory influence. This unique textbook can be used as core reading for students of business models, business analytics, management accounting and strategy courses, as well as providing a window of real understanding for senior managers around the world.