Author Description

The main objective of this book is to offer the reader the Proceedings of the International Conference McLuhan Galaxy Barcelona 2011 in which McLuhan's ideas are recovered and confronted with the current media ecosystem. More than a hundred academics from different countries - from Argentina to Estonia, from South Africa to Turkey, from Canada to Italy - met in Barcelona in 2011 to discuss and develop an updated view of Marshall McLuhan's contributions to the study of communication in The 21st century. Here are the final results.