Author Description

A Casebook in Business Management: Tourism and Leisure Industry in Indonesia provides a series of interesting cases in tourism and leisure industry in Indonesia as a country well known for its exotic tourist destinations rich with cultural diversity and local wisdom. Cases discussed in this book portray various management cases in diverse fields, including Human Resource Management, Financial Management, Marketing Management, Operation Management, and Strategic Management. This book can serve as a source of cases in case-based learning method at bachelor and postgraduate level (Master degree). Students can learn to conduct a comprehensive analysis on the case and provide recommendation to solve the problems presented. Hence, students can develop their analytical and problem solving skills as soft skills needed to enter the workplace. The diversity of case topics based on local culture in Indonesia will enrich literature for Management cases with Indonesian context. This book can improve interactivity of discussion in case-based learning process in the classroom. Book table of contents: Case 1 Parangkusumo Beach: A Mystic-Exotic Destination Case 2 Transforming Indonesian Religious Tourism: Sunan Drajat Pilgrimage Case 3 Gala Dinner and Lunch at Pura Mangkunegaran Surakarta: Enjoying the Delights of Javanese Palace Cuisine for Commoners Case 4 Sangiran for the World: EManaging an Early Man Site as World Heritage Site Case 5 Mount Kemukus: Efforts of Rebranding a Religious Tourist Destination Case 6 Sharia Hotel: Optimizing Hotel Service with Religious Values Case 7 Entering a New Era of Digital Marketing: Will It Be More Prospective for the Hotel Industry? Case 8 The Challenges of COVID-19 Pandemic for AirAsia Indonesia as a Low-Cost Airlines Case 9 The Impact of Online Ratings and Reviews on Strategic Decisions in the Budget Hotel Industry