Author Description

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; STRATEGY LEADERSHIP AND MANAGEMENT ENTREPRENEURSHIP “An insightful guide to strategic management, with useful and original development of the role of assets and capabilities in enterprise growth and performance.” David J. Teece, Thomas W. Tusher professor in global business at Haas School of Business, University of California, Berkeley, USA "Disruption is a double-edged sword and this book helps firms understand how their competitive strategy, people and change processes can be adapted to disrupt before they are disrupted." Michael Burke, CEO Talent, Reward & Performance at AON “In a period when the economic and political environments are characterised by near-permanent revolution and upheaval, strategies which accommodate uncertainty and changeability are at a premium. The seven strategies presented in this book do exactly that” Paul Thompson, Global Head of Client Relationships, HSBC “A truly insightful perspective from experts in the field. This book combines intellect and emotional intelligence to challenge the traditional way organizations think, providing a clear framework for identifying and achieving competitive advantage.” Penelope Biggs, Chief Strategy Officer, Northern Trust Corporate & Institutional Services “What’s Your Competitive Advantage” offers a way to work with the realities of a complex world and the changing needs of your business. We live in a complex world, no-one can predict the future and we can’t anticipate the ultimate impact of any actions we take. These realities make the task of successfully leading a business incredibly challenging. What’s Your Competitive Advantage? offers a way to work with the realities of