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#2 WALL STREET JOURNAL BESTSELLER NEXT BIG IDEA BOOK CLUB 2023 MUST-READ BOOK FEATURED IN HARVARD BUSINESS REVIEW, FORTUNE, FAST COMPANY, AND BIG THINK SELECTED AS ONE OF THE TOP FIVE BUSINESS BOOKS BY USA TODAY, FORBES, INC., AND ENTREPRENEUR From the bestselling author of Rapid Transformation and The Inside-Out Effect, this essential guide is designed to transform organizations and their employees into a powerhouse of perpetual innovation. How do the most innovative and agile companies develop a winning mindset that runs throughout the entire organization? Going on Offense is a powerful resource for anyone looking to transform their organization and their people into a perpetual innovator. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the drivers of success and challenges in 26 organizations--including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks--along with actionable advice on replicating their winning approaches. In addition, the book highlights the similarities and differences among their five cultures, which, interestingly, mirror the five icons of industry who are leading or led them: Steve Jobs (Apple), Elon Musk (Tesla), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Howard Schultz (Starbucks). The findings draw on a survey of over six thousand executives, academics, and consumers and interviews with several dozen current and former employees of most of the 26 firms. Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their struggles. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers a practical playbook for companie