Author Description

Get the real guidance you need to create and build your first startup company from founders who have been there many times before. Our goal with The Startup Playbook, is to get real accessible wisdom on how to build a successful startup into the hands of as many entrepreneurs as possible. The 1st edition SOLD OUT and its popularity led to a major publisher picking up the 2nd edition. But we realized we had different goals. We wanted to aggressively price the book to make it available to everyone and the publisher wanted to maximize their revenue. So, we took the book back, updated it and are now pricing it so that there are no barriers between you and success. Also check out the audiobook version on Amazon/Audible. The Startup Playbook is our personal, how-to guide for building your startup from the ground up. In it, you’ll find a collection of the major lessons and shortcuts we’ve learned that will shift the odds in your favor. We’re sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We’re on your side, the founder’s side. There is no doubt that venture capitalists, investors, and accelerators/incubators have great value in the startup ecosystem, but this book isn’t about their points of view. We’ll tell you where our interests as founders diverge from those on the other side of the table—investors, bankers, advisors, board members, and others—and what to do when that happens. Between us, we’ve started over a dozen high-tech software companies, raised over $500 million in investment capital, acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We’ve also advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We’ve had plenty of failures, too. And we’ve probably learned more fro