A leading business school economist lays bare the complexities of "strategic thinking" in business and offers a lucid and innovative analysis of the source of "competitive advantage". Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.This is the British edition of Corporate Success; an American edition, with many American business examples and added sections dealing with the business environment in the U.S., will be published in Fall 1994.