Author Description

Peer Review Statement.- Research on Precision Marketing of Tourist Attractions Based on Big Data Technology: E-commerce Perspective.- Customer Requirements Mining and Product Design Analysis Based on E-commerce Comment Data.- Research on Response Strategies of O2O Take-Out Platform Merchants Based on Eye Tracking Experiment.- A Study on the Impact of E-Commerce Anchor Interaction Strategy on Consumers' Willingness to Continue to Buy.- The Rise of Domestic Theme Parks in China Compared with Overseas Markets Based on Investigation and Data Analysis.- Research on Pricing Strategy Based on Consumer Behavior.- Research on Cross-Border E-Commerce Operation Mode Based on Big Data Technology.- Visualization Analysis of Chinese Cross-border E-Commerce Research--Based on CNKI literature database.- The Influence of E-Commerce Development on Traditional Retail Industry under the Background of "Internet Plus".- A Multi-Product Newsvendor Problem Model Based on Demand Transfer and Mental Accounting in the Context of E-Commerce.- Live E-commerce Multi-Entity Value Co-Creation Behavior: A Consumer Engagement Motivation Perspective.- Analysis of Cross-border E-commerce Customer Information of Chinese Jewelry Enterprises Based on Cross-border E-commerce TMCIE Model---Taking Dongguan BD Company as an Example.- Research on the Influence of Virtual Adviser Identity Disclosure on Users' Adoption Intention.- Research on the Path of Promoting Low-carbon Consumption in the E-commerce Industry.- Research on the Performance Evaluation of the Tobacco Supply Chain--Based on the AHP and the Fuzzy Comprehensive Evaluation Method.- Application of the Online Reverse Auction Theory in the Software Outsourcing Procurement.- Research on the Nonlinear Influence of Artificial Intelligence on Employee Development in Manufacturing Enterprise.- Research on the Impact of Cross-border E-Commerce on Economic Growth in China -- An Empirical Test Based on VEC Model.- Static Game Distribution Service Pricing Met