
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
Page Count:
304
Publication Date:
1997-01-01
ISBN-10:
0385479506
ISBN-13:
9780385479509
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