Author Description

Finally—a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you’ll learn: How to establish goals How to do a situational analysis How to develop a marketing strategy How to develop marketing tactics How to raise money How to forecast If there’s one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen’s bestseller on the mail-order business Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen’s book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur." —Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive." —Booklist "One of the best books I’ve ever read on the subject." —E. Joseph Cossman author of How I Made $1 Million in Mail Order