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The relevance of microeconomics shown through real-world business examples One of the challenges of teaching principles of microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomicsmakes this topic relevant by demonstrating how real businesses use microeconomics to make decisions every day. With ever-changing US and world economies, the 7th Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path -- opening an art studio, trading on Wall Street, or bartending at the local pub, students will benefit from understanding the economic forces behind their work. Pearson eText is an easy-to-use digital textbook that instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you ― even when you're offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like. NOTE: You are purchasing an access card only. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check with your instructor to confirm the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.