Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For international business (IB) courses. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that showcase the vibrancy of IB, the text offers a managerial approach that emphasizes skills development, emerging markets, and geographical and cultural literacy. The 9th Edition features new cases, boxes and analyses reflecting the latest challenges and opportunities in the field. With this, students will be prepared to effectively communicate with foreign business representatives and successfully conduct business with organizations worldwide.