Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For courses in Introductory Public Relations. A readable, comprehensive, up-to-date look at public relations For over 30 years, instructors and students alike have praised Public Relations: Strategies and Tactics. Students find the numerous charts, photos and real-world case studies and examples engaging. Educators appreciate the emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques. The 12th Edition has been extensively revised to reflect both today's diverse PR practices as well as suggestions from users. A fresh chapter structure provides more continuity between key concepts. Updated coverage of social media and careers in PR engages students.